Sustainability
Absolute Hotel Services is proud to announce a groundbreaking sustainability initiative for 2025, uniting the values and efforts of U Hotels & Resorts and Eastin Hotels & Residences under one shared mission. Together, we aim to redefine eco-luxury and value-driven hospitality, showcasing that sustainability and exceptional guest experiences go hand in hand.
U Hotels & Resorts
Leading in Eco-Luxury - Our philosophy centres around creating memorable experiences that delight our guests and honour the planet. Through our "U Make a Difference: Sustainable U" campaign, we are expanding initiatives that actively involve our guests in community-driven environmental conservation and social development projects.
Key highlights of our sustainability program include:
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Showcasing eco-friendly operations through engaging social media campaigns and collaborations with influencers.
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Building partnerships with local businesses to promote sustainable practices and regional ecosystems.
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Celebrating our Green Globe certification by reducing our carbon footprint and inspiring guests to do the same.
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Our vision is to demonstrate how luxury and sustainability coexist, making every guest feel part of a greener future.
Eastin Hotels & Residences
Sustainable Value, Every Day at Eastin - We aim to strengthen our dedication to greener operations and community collaboration, proving that sustainability is a responsibility and an opportunity to enrich guest experiences.
Our approach focuses on:
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Seamlessly integrating eco-conscious practices into daily operations while ensuring exceptional value for our guests.
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Partnering with local eco-friendly businesses and influencers to promote regional sustainability efforts.
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Encouraging guests to make sustainable choices during their stay, highlighting how small actions contribute to meaningful environmental impacts.
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Together, we’ll lead by example in sustainable hospitality—making every choice, every stay, and every moment matter.
United by Purpose
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Through our shared 2025 sustainability initiative, Your Sustainable Journey, Our Commitment, Absolute Hotel Services reaffirms its dedication to protecting the planet while creating exceptional guest experiences. This unified effort ensures that U Hotels & Resorts and Eastin Hotels & Residences continue to inspire meaningful change in the hospitality industry—one step at a time.