22 Apr 2025
Cairo, Egypt – (April 2025) – In a bold move that signals the next chapter of luxury hospitality on Egypt’s Mediterranean shores, Absolute Hotel Services Middle East and Africa (AHS MEA) has inked a landmark Memorandum of Understanding (MOU) with top-tier developer AKAM Al Rajhi Developments. Together, they will launch a brand-new U Hotels & Resorts property in the picturesque coastal enclave of El Dabaa, located in the Marsa Matrouh Governorate.
This exciting collaboration marks the debut of the U Hotels & Resorts brand on Egypt’s North Coast—one of the region's fastest-growing lifestyle and leisure hotspots. The ambitious greenfield project will boast 160 to 230 keys, offering a stylish mix of hotel rooms and fully serviced residential units, including studios, one-bedroom, and two-bedroom options—all part of a professionally managed rental pool program.
Slated to open in 2029 as a full-fledged international 5-star resort, the property promises to raise the bar for hospitality experiences in the area.
Kevork Deldelian, Managing Director of AHS MEA, shared his excitement:
“We’re thrilled to team up with AKAM Al Rajhi Developments to introduce the unique spirit and elevated service of U Hotels & Resorts to Egypt’s North Coast. This partnership reflects our vision for growth and our commitment to redefining the guest experience across key destinations in the Middle East and Africa.”
Under the MOU, AHS MEA will oversee full pre-opening support, technical services, and long-term operational management—ensuring the property lives up to global standards of excellence.
Edrees Mohamed, CEO of AKAM Al Rajhi Developments, emphasised the shared vision:
“We aim to craft a world-class hospitality destination that reflects the modern luxury and evolving tastes of Egypt’s tourism market. Partnering with AHS MEA and the U Hotels & Resorts brand brings the international pedigree we need to realise that goal.”
With its bold design, tailored service, and focus on lifestyle-driven travel, the new U Hotels & Resorts destination is set to become a Mediterranean jewel—captivating local and international guests seeking authentic yet refined experiences.