top of page


3 Aug 2023

Bangkok, Thailand (August 2023) – Absolute Hotel Services, a leading hospitality management and branding company in Asia, is delighted to announce its latest venture in Vietnam with the unveiling of U Danang. This highly anticipated project is set to welcome its first guests in 2027, representing a significant milestone in the company's continued expansion.

Strategically situated at Viem Dong Beach in Da Nang City, Vietnam, U Danang enjoys a prime location close to the vibrant downtown of Danang, the culturally rich heritage town of Hoi An, and esteemed amenities like the Montgomery Links golf course. Surrounded by the serene beauty of the beachfront, this extraordinary property promises an enchanting beach resort experience tailored for discerning leisure travellers seeking an unforgettable getaway.

U Danang will showcase 200 luxurious and meticulously appointed guest rooms, each thoughtfully designed to ensure its guests' utmost comfort and relaxation. Embracing the signature philosophy of U Hotels and Resorts, U Danang will deliver an exceptional concept of service that sets it apart from conventional hotels.

Jonathan Wigley, CEO of Absolute Hotel Services, expressed his excitement about the upcoming opening, stating, "U Danang represents a milestone achievement in our journey to deliver exceptional hospitality experiences across the region. We are thrilled to bring the renowned U brand to the enchanting city of Danang, and we are confident that U Danang will redefine the standards of guest experiences in Vietnam."

Guests at U Danang will relish the unparalleled U experience, which includes the unique "24-hour room" concept, offering the flexibility to enjoy their room for a full 24 hours from the time of arrival. Additionally, they can indulge in breakfast whenever and wherever during their stay, courtesy of the U Choose Programme, which allows for a personalised selection of pillows, soap, and tea before their arrival. To add an extra delight, a daily free drink from the well-stocked mini-bar and a 60-minute Happy Hour Drink, available at their convenience, will be part of the package.

In line with the U brand's commitment to offering an authentic local experience, U Danang will provide complimentary bikes for guests to explore distinctive local attractions, must-see neighbourhood gems and immerse themselves in the vibrant local culture. Furthermore, the property will feature the U Library experience, where various amenities await to help guests unwind after a day of exploration.

The hotel's extensive facilities will include a refreshing swimming pool, a state-of-the-art fitness centre, versatile Meeting & Event rooms, an all-day dining venue, and a picturesque beachfront restaurant, ensuring every guest's memorable and fulfilling stay.

With the announcement of U Danang, Absolute Hotel Services reaffirms its commitment to delivering exceptional hospitality experiences that resonate with the modern traveller. The team awaits the grand opening in 2027 and looks forward to welcoming guests to the newest addition to their distinguished hotels and resorts portfolio.

bottom of page